Seminar
Organizers:
Date:
February 21-24, 2023
Time:
4:00 – 7:00 PM
Fee:
575
Location:
University of Aruba
Design Agility – Innovator’s Seminar
Course description
The seminar enables the participants to create and evaluate customer-oriented innovations. By identifying pain points of the target audience and understanding their needs and expectations the participants will come up with possible solutions. Having checked their value proposition and competitive advantage, the participants will create visual prototypes. Feedback on the prototype from the target audience will lead to improvements. The evaluated prototype serves as a starting point for a business case, further testing and an improved product or service.
Learning outcomes
Having completed the seminar successfully, participants will be able to:
– phrase a challenge from POV of the target audience
– do a customer-related market research
– define personas and do interviews
– describe a trend scenario for the market segment
– generate ideas as user stories
– cross-check ideas with user journeys
– select and judge the most promising ideas
– specify an appropriate form of a prototype
– implement a visual prototype
– evaluate the prototype
– aggregate the feedback and suggest improvements
– reflect the design sprint (lessons learned)
Benefits
Discover the world from your customers’ point of view: their pain points are your business opportunities! Immerse in your customers’ situation and find cutting edge solutions. Work on a challenge from your background and/or for your target group. Discover Design Agility as a method for a maximum customer benefit with a minimum of resources.
Dr. Okke Schlüter
Speakers
Dr. Okke Schlüter has been a professor of Media Convergence in the Department of Media Publishing at Stuttgart’s Hochschule der Medien (HdM) since 2008. In addition to media convergence, his teaching also focuses on crossmedia product management, innovation management, design thinking and digital business models. As the chair of the Media publishing program, he’s also the international representative at HdM’s partner universities. His book “Design Agility – Toolbox Media Prototyping”, which he co-authored with Stefanie Quade, was published by Schäffer Poeschel in March 2017.
The English edition was published in 2019 (Amazon KDP). Schlüter completed studies in Theatre, TV & Film, Slavonic Studies and Business Administration in Mainz, Berlin and Moscow before going on to complete a PhD in Slavonic Studies. In 1998, after stops at BCG and McKinsey, he became a junior executive trainee at Ernst Klett AG. From 2000 to 2008, he held management positions in companies belonging to the Klett Group. In addition to his position at the HdM in Stuttgart, Schlüter has been involved in the prototype innovation initiative since 2012 and has acted as a contributing expert to the CONTENT shift program organized by the Börsenverein des Deutscher Buchhandels since 2016.
Event Location
The main campus of the University of Aruba is centrally located in downtown Oranjestad and houses a number of Centers and Offices that promote academic growth, education, and research.
Our events are usually held at the main campus of the University of Aruba or online.
Consult the event invitation to confirm the correct location of where your event is being hosted.
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